Company News, New Products

P&G To Launch Tide for Sensitive Skin

New formula debuts next month.

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By: TOM BRANNA

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Price-sensitive and skin-sensitive consumers rejoice! There's a Tide laundry detergent made just for you and it is set to deubt in April. Procter & Gamble Co. is launching a new version of Tide laundry detergent that’s formulated for budget-conscious consumers with sensitive skin. Tide Simply Free & Sensitive will be available for purchase in April, said Jon Moeller, chief financial officer,  of the Cincinnati-based company. According to P&G data, more than 40% of Americ...

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